The packaging for cosmetics is very important, both in terms of functionality and brand image. For many customers, the packaging of a product is even more significant than its contents. Consumers are often guided by the appearance of the cosmetic packaging, so it is worth ensuring that a cream or gel container is both functional and aesthetically pleasing. How do you choose cosmetic packaging that will positively influence your brand image? In many cases, it is worth opting for glass packaging for cosmetics.
Packaging adapted to the type of cosmetic
The packaging should always facilitate the use of the product. When selecting the suitable bottle or jar, the type of cosmetic should be taken into account. In the case of liquid serums, a bottle with an applicator is best, as it allows for precise application of a small amount of product. If you want the brand to be associated with the highest quality, it is worth opting for airless packaging. These are extremely elegant bottles that are suitable for storing creams and foundations. They allow the contents to be used to the very end, without destroying the packaging. On the other hand, thicker consistency cosmetics should be packaged in round jars, which are elegant and at the same time effectively protect the product inside.
Brand-related shapes and colours
Cosmetic packaging should relate to the brand in some way. This will make it much easier for regular customers to find their favourite products on the shelf, while new consumers will pay attention to a cosmetic that catches their eye. Bottles and jars can be united by a theme in the form of the same colour or a similar shape. It is worth opting for a distinctive colour or a print. When looking for suitable packaging for cosmetics, it is important to consider the expectations of customers and choose a type of bottle or jar which can be easily personalized and adapted to the requirements of the promoted brand. Such requirements are met by glass packaging for cosmetics.
Ecological glass packaging forÂ cosmetics
The ecological awareness of consumers is growing year by year. As a result, glass packaging for cosmetics is becoming increasingly popular and even demanded by customers. Many consumers only buy products that have glass packaging, in the form of bottles and jars. This is a choice that benefits the environment and future generations. A brand using glass packaging for cosmetics can quickly gain a good reputation and a wide range of loyal customers. Such packaging is characterized by high durability and resistance to unfavourable conditions. The use of this type of packaging can gain the appreciation of the most demanding customers, who pay attention both to the quality of the product and the companys actions influencing the natural environment.